Google Snippets

Getting your page to show up as a top link on Google is one thing, having people click on it is another. What Google shows as the snippet is a big factor in whether someone clicks.

One of the things Google may use for a Snippet is the page’s “description” meta tag, see Improve snippets with a meta description makeover

The following video was included in a post The anatomy of a search report. In it, they talk more about how Google determines what to include in the snippet.

[Update: The embedded video didn’t seem to come through in the syndication feeds, so here is a direct link to the YouTube video “Matt Cutts Discusses Snippets.” ]

We can’t control what Google uses as the snippet. We can control what we put in the description meta tag. Google can choose whether or not to use it.

Lynette and I hope to meet this week to talk more about snippets.

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