URL’s and Search

Kevin Gamble had an interesting post on this topic, “URLs and the dominance of search.” I’ve known for quite a while that search is extremely import. Web analytics on our web site have been telling us this.

However, Kevin’s post takes this to another level. I’ve never really thought of search terms as being a marketing tactic. It sounds like a great idea. In many cases, it would be a lot easier to remember a search term than it is to remember URL’s.

This will require web authors to work more on the search term(s) that users will use to access their sites. In my opinion, this is something that currently doesn’t get enough attention now, so maybe we can use this as another reason to get content providers to consider how they write.

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